Willoughby Kids is a family-run, online children's boutique based in Melbourne, Australia. We offer an enchanting collection of beautifully crafted childrenswear, designed to be adored by children and adults alike. Our aim is to inspire your little ones with beautiful designs and joyous colour combinations, all while maintaining a strong commitment to quality, comfort, and unparalleled customer experience.

We believe in making memories that will last a lifetime with your children. That's why we meticulously design our collections with this thought in mind. Children love to play, run and jump, so we carefully balance form and function in our choices of colours, fabrics, and construction techniques. Our goal is to create clothing that is not only beautiful and inspiring but also made to withstand the joys of childhood, and be passed down through generations.