Driven by our passion to make a meaningful impact, Willoughby Kids is devoted to actively contributing to a better world. As a new brand, we hold a deep sense of responsibility towards the community we serve and the planet we call home. Nurturing both our local community and the environment is a core value we hold dear.

Contributing to the Sustainability of the Fashion Industry

At Willoughby Kids, we’re deeply committed to reducing our impact on this beautiful planet, making thoughtful choices every step of the way in our design and manufacturing process. We prioritise organic and recycled fibres, trims, and dyes to create clothing that’s not only stylish but also kind to the environment. Our ultimate goal is for you to enjoy sustainable fashion that’s also affordable.

We’re also passionate about packaging. All of our materials, including our premium gift packaging, are made from recycled paper and compostable materials, so you can feel good about every little detail.

Ethical work practices are at the heart of everything we do. We only collaborate with manufacturers who share our values of fair treatment and respect for workers.

Sustainability is a journey for us, one that we’re constantly evolving. When you choose to buy something from Willoughby Kids, you can feel confident that the environmental impact of your purchase has been thoughtfully considered every step of the way.

Donating to help end Child Trafficking & Slavery

At Willoughby Kids, we’re dedicated to supporting organisations that are making a real difference in the fight against child trafficking and slavery. We donate 1% of sales between three different charity organisations fighting different aspects of child trafficking:

Thorne
A global organisation that equips content hosting platforms with technology to stop the upload and distribution of child sexual abuse material and help identify child victims faster

Internet Watch Foundation
An organisation that works tirelessly to identify & take down global online child sexual abuse imagery.

Destiny Rescue
A Queensland-based organization that identifies and rescues exploited children worldwide.

Children are among the most vulnerable and marginalised groups in society, and with the rapid growth of technology and AI, issues like child trafficking and online child abuse material have become a global epidemic. Far too many innocent children are preyed upon by harmful people and institutions seeking to exploit their vulnerability for personal gain. We believe it’s our responsibility, collectively, to protect every child’s rights and create a safer, more just world for all.

By supporting Willoughby Kids, you’re helping us make a meaningful contribution to this vital cause. Thank you for being part of the solution.